Mars Inc., the well known American candy company, has applied to trademark 'SNICKERS' for a variety of Web3 applications. Filed on June 13th, the trademark request indicates that Mars is planning on using the Snickers brand to lead their push into the metaverse.
The application officially states that Mars wants to trademark Snickers for NFTs, digital tokens, and virtual products. The application also mentions "metaverse platforms" and "virtual store environments", indicating that Snickers branded items could be purchaseable for use in the metaverse.
Mars has yet to release an official statement on their plans for entering the Web3 space, but with their vast catalog of brands it's safe to assume that the snack giant plans on exploring as many avenues as possible.