Animoca Brands acquires Notre Game, plans to launch Scratch Lords

Animoca Brands has acquired Notre Game, the game company best known for their hybrid physical-digital mobile card game, Scratch Wars. The company is currently developing a new play-and-earn game, Scratch Lords, that will be based off of the game mechanics of Scratch Wars.

Going forward, Notre Game will operate under Animoca Brands, but its management and staff will continue to operate as normal. Animoca Brands will be using its wealth of knowledge and experience in the blockchain gaming space to bring Scratch Lords to market in the third quarter of this year.

Scratch Wars was originally made available in the Czech Republic and Slovakia, where it generated €2 million (approx. $3 million at current exchange rate) in sales of the game’s scratch cards, which were sold in physical stores. The game’s hybrid model was able to convert 12% of users into paying customers, who downloaded and installed the app went on to purchase physical cards at retail stores and scanned the cards into the Scratch Wars app.

To find out more about this new partnership, read the press release from the Animoca website