Hotel heiress and “crypto queen” Paris Hilton has partnered with The Sandbox to build a virtual mansion on the metaverse platform. The end goal is to host parties and allow fans to connect with her in an entirely new way.
Hilton said in a Medium post that she is “beyond excited” to expand her presence in Web3 to The Sandbox metaverse. Her team is dedicated to building a real-life experience for her fans.
The operation comes in with an additional collaboration with Paris’ 11:11 media organization, providing the necessary firepower to ensure the venue’s smooth deployment within the metaverse while also launching a series of 11 Paris Hilton-themed avatars, each taking the form of one her wide range of personalities.
As a result, fans of Web3’s most enduring celebrity will have the means with which to show their appreciation for the star, all the while dressed in their favourite version of her iconic persona.