NFTs will once again head to one of the grandest stages in the entertainment industry. With Snoop Dogg and Eminem set to perform their hit BAYC single, ‘From the D 2 the LBC’, at MTVs Video Music Awards (VMAs).
For the first time in over a decade, the infamous rappers will demonstrate their talents at MTVs biggest music celebration. However, taking a much more innovative approach to their hotly anticipated show than you may expect. As a result, host organizer, MTV, has partnered with BAYC creator, Yuga Labs, to beam the performance directly from the ‘Otherside’. Marking the first time MTV has incorporated the metaverse into its star studded event.
So, what are the metaverse tie-ins? First, Eminem and Snoop Dogg are two high-profile members of the Bored Ape Yacht Club, Yuga’s premier non-fungible token collection. The two debuted the song at ApeFest during NFT.NYC 2022 to a rollicking crowd. And the two — though Snoop Dogg admittedly more so — have been involved in Web3.
Eminem and Snoop Dogg might prove prognosticators true by using their Bored Apes in the VMA show, although most had predicted this would take place during the Super Bowl Half Time show last year. It certainly would be interesting to see two high-profile rappers “represent” their Apes in such a prominent way, especially during a crypto-wide bear market.