FIFA to Launch NFT Platform Ahead of 2022 World Cup

Posted September 5th 2022
FIFA to Launch NFT Platform Ahead of 2022 World Cup

With the Qatar World Cup looming in 2022, FIFA has announced the pending launching of FIFA+ Collect, a soccer NFT-style digital collectibles marketplace. While the actual NFTs to be featured on the market are still under wraps, a press release from FIFA stated that soccer fans will be able to collect the “greatest game moments” and FIFA World Cup and FIFA Women’s World Cup “art and imagery.”

FIFA Chief Business Officer Romy Gai said the new platform will democratize the ability to own “a part of the FIFA World Cup.” They added that this is an accessible opportunity for fans to engage with their favorite players, moments, and more on a completely new platform.

Algorand, FIFA’s exclusive blockchain partner, will power the new marketplace. W. Sean Ford called it the first “tangible representation” of the technical partnership between FIFA and the blockchain company. Algorand is known for being a scalable, secure blockchain with very low fees.

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FIFA+ Collect will launch a number of initial collections as well as details on new exclusive and limited-edition collections that will be made available soon.

On FIFA+, the digital platform developed to better connect football fans all over the world, FIFA+ Collect will be accessible. The NFT platform is set to debut later this month. 

FIFA+ Collect will be accessible at launch on all web-enabled and mobile platforms, and it will initially be offered in three language editions: English, French, and Spanish, with plans to add more languages in the future.

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The Crypto Times

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