Ford Applies for NFT & Metaverse Trademarks
The American automobile manufacturer Ford Motor Company has filed several trademark applications for non-fungible tokens (NFTs) and the metaverse.
The news was released by trademark attorney Mike Kondoudis, who reported via Twitter that the company filed 19 trademark applications for all its major brands that reveal plans for NFTs in the form of virtual automobiles and clothing.
The trademarks are segmented into goods and services, such as
- downloadable multimedia files containing artwork featuring automobiles, SUVs, trucks, and vans authenticated by NFTs;
- downloadable virtual goods, accessories, and clothing for use in online virtual worlds;
- providing online exhibitions through virtual reality and augmented reality, among other things;
- Online retail store services featuring NFTs and digital collectibles
Some of the Trademark filings are:
- F-150 LIGHTNING
- MUSTANG MACH-E
- LINCOLN
- TRANSIT
- FORD
- ESCAPE
- LIGHTNING
- EXPEDITION
- BRONCO
- MAVERICK
- EXPLORER
- RANGER
- RAPTOR
- MUSTANG
The trademark was filed on September 2nd, 2022, with the United States Patent and Trademark Office (UPSTO) and is awaiting approval. It references Ford’s top brands, including Lincoln, Explorer, Mustang, Bronco, Expedition, Raptor, and more. The trademark was filed under Section 1(B), which indicates an intent to use.
The move from Ford comes after several car manufacturers including Lamborghini, Volvo, Hyundai and others have released Web3 projects and NFT collections. According to Kondoudis, despite the bear market in crypto, the number of Web3 trademark applications this year has far surpassed the total recorded in 2021.
