Starbucks Reveals Polygon as Blockchain Partner for Loyalty Program

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Posted September 15th 2022
Starbucks Reveals Polygon as Blockchain Partner for Loyalty Program

On September 12th, Starbucks officially announced its NFT loyalty program called “Starbucks Odyssey.” The program will utilize non-fungible tokens as collectible “journey stamps,” which users can amass from completing quests, games, or by purchasing with a credit card. Here are all the details.

  • The waitlist for the program will open on September 12th, with launch later this year
  • The loyalty program will occur on Polygon, a Layer-2 scaling solution for Ethereum
  • Starbucks will obscure much of the underlying technology, making it simpler
  • Users will be able to trade collectible “journey stamps” on a marketplace

According to a press release from the company, users can receive certain rewards for amassing collectibles, which will be based on rarity points. Some examples Starbucks shared was an invitation to an espresso martini-making class or an all-inclusive trip to the Starbucks hacienda in Costa Rica.

The choice of Polygon was deliberate, as many consider it one of the “greenest” blockchains in existence. In fact, the team behind Polygon released a “green manifesto” earlier in 2022, affirming their commitment to environmental sustainability and vowing to become carbon neutral by the end of this year.

Written by Chris Tepedino of
RaritySniper

Starbucks’ upcoming Web3 initiative was previously announced during the company’s Q3 2022 earnings call by interim CEO Howard Schultz. He stated that this initiative will give Starbucks new ways to engage with customers and expand the “digital third place community.”

Ryan Butz, VP of loyalty, strategy and marketing for Starbucks said, “building Starbucks Odyssey using technology that aligns with our sustainability aspirations and commitments is a top priority.” 

“We took a very thoughtful and thorough approach when evaluating which blockchain to utilize and Polygon’s fast, low-cost, and carbon-neutral network is the perfect foundation for our first digital community.”

Sandeep Nailwal, Co-Founder of Polygon believes they are the ideal launchpad for Starbucks’ entry into Web3. He said, “Polygon is a natural choice for Starbucks as both companies place tremendous importance on diversity, accessibility and sustainability.”

Written by Stuti Mansata of
The Crypto Times

With the launch date now sitting firmly on the horizon, Starbucks has now opened a whitelist for those wanting to get off to a running start. So, to jump on board, head to the Starbucks website and get the ball rolling.

Throughout development, Starbucks has shied away from using the terms NFT and blockchain, instead choosing a more indifferent tone when discussing its future plans for the technology. Essentially, fostering an environment where only those who look under the hood will even realize it is there. This marks a pivotal moment that normalizes the use of Web3 tech as it integrates with day-to-day activities.

Written by Russell of
NFTPlazas

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