GameStop and Gods Unchained Team Up for Limited Edition NFTs
GameStop just announced it has partnered with Immutable Games Studio to bring NFT trading cards to its blockchain-based game “Gods Unchained.” The non-fungible token cards will be rolled out later this month as an exclusive perk for GameStop’s loyalty program members.
The move marks the Texas-based video game and gaming merchandise retailer’s latest push to rebrand itself in Web3 and the metaverse. In July, GameStop launched its own NFT marketplace, and in September it partnered with crypto exchange FTX and pledged to make game-related NFTs and Web3 a main focus of its business.
Gods Unchained is a strategy-oriented game built on the Ethereum blockchain. It was created by Chris Clay, the previous director of the digital iteration of “Magic: The Gathering,” and players of Gods Unchained can buy, sell, and trade in-game assets in the form of NFTs.
With the new NFT trading cards from Immutable Games Studio, players will be able to build out their ultimate deck in a digital game centered around strategy and competition. According to Clay, gamers will also be able to acquire physical cards to create their dream decks in real life.
The new NFT cards fit nicely into GameStop’s Web3 ecosystem, as the company pivots into the digital world under the leadership of new CEO Matt Furlong. GameStop and Gods Unchained fans can purchase $GODS — the game’s native currency, hold digital assets in their GameStop wallet, and trade NFT cards on the GameStop NFT marketplace.
According to the press release, redemption codes for the NFT trading cards will be sent out on September 27th to GameStop PowerUp Pro Members. Currently, the cards are only available to members.
PowerUp Rewards Pro is GameStop’s exclusive membership program that costs $14.99 a year and comes with perks, such as the promo codes that will be distributed.
As per reports, the codes will be distributed from September 27, 2022. When the expansion packs are collected, they will comprise tradable cards that can also be used in multiplayer battles. Needless to say, those who take advantage of this collaboration will be getting the best of both worlds.
And according to Chris Clay, the head of Gods Unchained, this is the perfect time for those in the exclusive membership program to join the platform and has also teased that there is more to come.
