Soccer has bet big on Web3, and Sorare — an NFT fantasy sports company — is one of the biggest games in town. Now, one soccer club is broadening its partnership with the France-based blockchain company. Liverpool, that club, announced the news on Thursday, sharing that Sorare had become its official global partner.
As part of the deal, Liverpool fans will receive exclusive prizes related to their performances in the game. These include match-day perks, fan multimedia content, and more. All Reds players currently featured on the platform will remain there, so that fans can collect, trade, and compete with them.
The groundbreaking collaboration will also allow Liverpool FC to reach out to new supporters all around the world via Sorare, which spreads to 185 countries and over 2 million user base.
Sorare holds partnerships with more than 280 international soccer clubs playing in prestigious leagues like the Serie A in Italy, the Bundesliga in Germany, and La Liga in Spain.
Last year, LFC collaborated with Sorare to launch digital cards of first-team players like Trent Alexander-Arnold and Virgil van Dijk on Sorare’s platform.
Ben Latty, commercial director at Liverpool FC, stated “We’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans.”
Michael Meltzer, Head of BD at Sorare, noted “We’re beyond excited to expand our partnership with such a historic club that is just as committed to innovating to bring authentic experiences to their fans as we are. Thanks to this exclusive deal, fans from across the globe will be able to use Sorare to get even closer to the Reds they love – from Virgil van Dijk to Trent to Thiago.”
Sorare is truly pioneering the NFT wave in the sports world. Just two weeks back the NBA announced the launch of an NFT fantasy basketball game with Sorare. In July Sorare NFT sales were up 800% as soccer star Kylian Mbappé signed a deal with the platform.