The CEO of MoonPay Ivan Soto-Wright recently opened up about the Web3 company’s collaboration with Universal Parks & Resorts. Particularly, he discussed the “Halloween Horror Nights” program, a long-running program that he used to attend with his dad “back in the day” that was designed to “scare the sh*t out of you.”
The collaboration could be one of the biggest Web3 onboarding events in history since millions of people attend Universal theme parks daily. MoonPay is taking advantage of the park’s popularity to onboard people into the world of Web3 and non-fungible tokens (NFTs) in a fast and easy way.
On the day, 7 QR codes will be hidden at different locations in the parks. Once they are scanned, the NFTs will automatically mint and it has been reported that up to 7 million NFTs could potentially be minted.
Those who are lucky and eagle-eyed enough to spot all 7 QR codes will receive a special NFT that comes with exclusive perks. These types of activities are not unusual for Halloween but this puts a unique, web3-based spin on them.
And beyond the novelty of winning NFTs and enjoying a scavenger hunt on Halloween, there is also a long-term benefit for the companies. As MoonPay CEO Ivan Soto-Wright said in a statement to Fortune, customer engagement data can also be gotten from this.
“If you’re CMO (chief marketing officer), you’re thinking okay, how do I increase the LTV? How do I deepen the engagement with my end customer? And this is one just really good example,” he said.