The American retail giant Walmart has officially entered the metaverse. Today, Monday September 26th, two experiences called Walmart Land and Walmart Universe of Play will debut on the popular gaming platform Roblox.
Here’s what we know about the immersive experiences so far:
Walmart has been ramping up for a full-fledged Metaverse Push since filing seven related patents in January.
Universe of Play features products and characters from national brands such as L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters.
Users can collect virtual toys by earning coins that can be redeemed for avatar verch. It includes a Walmart blimp that drops toys on a regular basis throughout the experience. Universe of Play will also include e-mobility items such as hoverboards, as well as a Sharper Image drone.