Walmart Introduces Immersive Experiences in Roblox Metaverse
The American retail giant Walmart has officially entered the metaverse. Today, Monday September 26th, two experiences called Walmart Land and Walmart Universe of Play will debut on the popular gaming platform Roblox.
Here’s what we know about the immersive experiences so far:
- Walmart Land contains an obstacle course featuring items from beauty brands like Bubble and Uoma by Sharon C and a virtual dressing room to try on fashion from lines like Free Assembly.
- In October, the virtual space will host a virtual concert called “Electric Fest,” featuring Kane Brown, Madison Beer, and Yungblud.
- Universe of Play features items from top toys for the upcoming holiday season, including Razor Scooters, Paw Patrol, and Jurassic World characters. There will also be a blimp that drops toys, a store with virtual merchandise, and other games.
- L.O.L. Surprise! and Skulllcandy headphones are two national brands included in the metaverse experience based on their popularity with Roblox gamers and the younger generation.
Walmart has been ramping up for a full-fledged Metaverse Push since filing seven related patents in January.
Universe of Play features products and characters from national brands such as L.O.L. Surprise!, Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters.
Users can collect virtual toys by earning coins that can be redeemed for avatar verch. It includes a Walmart blimp that drops toys on a regular basis throughout the experience. Universe of Play will also include e-mobility items such as hoverboards, as well as a Sharper Image drone.
